Biztek Marketing Agency works with brands to Leverage YouTube Marketing to Improve Sales. We help businesses of all sizes completely outsource their marketing campaigns.
We will find, negotiate, and launch your marketing campaign with YouTube influencers tailored to your niche.
Youtube influencer marketing is the most effective marketing strategy to instantly profit from your online stores.
It allows you to drive targeted leads to your eCommerce stores, affiliate websites, or business, just like it does for mine.
What our YouTube influencer marketing service includes:
✔️Finding the right influencer/s based on your budget and needs.
✔️Ensuring that the influencer’s demographics fit your audience.
✔️Contacting and negotiating collaborations and terms.
✔️Working to provide the right content for your business.
This completely eliminates the hassle of you contacting, following up, and negotiating with Influencer.
Perks of YouTube Influencer Marketing
✔️YouTube influencer marketing builds massive brand awareness.
✔️The videos will always be available online (unlike Instagram) and visible to customers searching for your products and services.
✔️It allows you to generate steady sales and traffic from that video forever (passive income)
YouTube influencer marketing does not always require perfect brand alignment.
It builds a greater connection with the target audience. YouTube videos are a completely different form of content in comparison to still images or short 15 second videos.
People are far more used to being longer engaged with the content that they are viewing.
Seeing someone they idolize or follow on YouTube showcasing your products or linking out to your sites is going to build a much great connection with the audience.
Videos engage with the audience for longer periods of time.
YouTube Audience Statistics
✔️Time spent watching YouTube videos has increased by 84%
✔️62% of people prefer online video platforms over TV.
✔️ Large market of millennials
✔️Great for going viral
Types of YouTube Influencer Marketing Campaigns
- How-To’s, Guides, Tutorials
- ✔️ Describing how to incorporate or use a specific product
- ✔️ Perfect for cross-selling
- ✔️ Emphasizes functionality, ease of use, and solving pain points (the reason why the customer wants to buy the product)
Here is an example of a “how-to guide” style of marketing integration:
In the image above, you can see that this channel has 35 million subscribers on YouTube and this video got over 6 million views in 2 years which is remarkable.
If we had a product that is perfect for acne scar removal or a blemish clearing accessory of some sort; we would go ahead and reach out to BrightSide to have them create a video for us, or incorporate our product in their already established video to cross-sell our products because the audience is virtually the same.
The video is showing people a method to remove acne scars and would lines up perfectly with a general scar removal product.
This is an amazing way to cross-sell products. People who are watching this video are clearly interested in finding a solution to remove acne scars or improve their skin.
People don’t always have a product to refer to, and having an ambassador like BrightSide represent and recommend your product by simply placing a link in the video description will drive consistent targeted leads and sales to your store.
Link placements deals like this can be made by a flat rate, monthly rate, or affiliate commission if you have your own products. Again, this is a great way to market your products.
- Unboxing Videos
- ✔️ Depicting the feel-good process of getting the product.
- ✔️ Helps the target audience picture making the purchase.
- ✔️ Enhances the “fear of missing out”
Let’s take a deeper look into unboxing videos.
As you can see from the image, this channel has over 1.3 million subscribers and is featuring a drone in an unboxing product review type video with over 1.2 million views.
You can tell that this channel has a great subscriber to viewer reach. This video will depict the feel-good aspect as to what it is like to have the product in hand while actively reviewing and promoting the product is a nonaggressive manner but converts incredibly at the same time.
Some viewers will make an impulse buy when viewing these types of videos without even thinking about it.
Unboxing videos are a great way to give your target audience a glimpse into your product and help them picture making the actual purchase for themselves.
These types of videos also enhance the fear of people missing out on a product (FOMO), because the contents of the video display other people clearly enjoying the product.
Unboxing videos normally roll into tutorials answering questions like how the product work, why it is so functional, comparison to other brands (why it’s better than the competitors, price point, the material the product is made of), whatever problem/s the product solves and perks the product offers.
- Product Placement Videos
- ✔️ Public personalities/ambassadors
- ✔️ Does not necessarily have to be niched
- ✔️ A seamless addition to a channel’s typical video
- ✔️ Suggested product / personal use
Product placements and Vlogs really tie together. This is when public personalities, ambassadors, or maybe even role models share their lives on YouTube.
They are not necessarily in a focused niche when they are promoting brands and products but they have certain interests that appeal to them that they are inclined to partner with.
An example of product placement would be having the content creator shoutout and or showcase your brand for a predetermined period of time in the beginning or middle of a video.
Channels that are notorious for this would be travel, and daily Vlog channels where they can recommend any product at any time while seamlessly integrating it into their videos.
These types of videos typically gain tens of thousands to millions of views over time.
